Mayan raises $5 million in Series A funding to expand its ad optimization platform for Amazon sellers.

▤ Summary

Mayan, a fully remote company that develops best-in-class optimization and automation technology for Amazon sellers, has raised $5 million in Series A funding led by Bright Pixel (former Sonae IM). Mayan previously raised $2 million in seed funding from investors including Y Combinator, Global Founders Capital, Alumni Ventures Group, ESAS Ventures, and Alarko Ventures.Mayan plans to use the funds to accelerate the development of advertising automations and to launch a self-service advertising platform. Mayan is also releasing a free analytics and forecasting suite for Amazon sellers looking to improve their overall business performance.Mayan also plans to use the new funding to accelerate the development of data-driven automations that assist sellers in optimizing their Amazon advertising efforts based on their overall business goals and product economics. In just over two years of operation, Mayan has helped generate over $80 million in ad sales and over $160 million in total sales through Amazon.Keyword expansion, campaign creation, competitor targeting campaigns, and inventory informed advertising efforts are some of Mayans existing product features that are highlighted to help sellers get back to focusing on other key areas of their business.The Amazon ecosystem has over 6 million sellers worldwide. To make sound business planning decisions, Amazon sellers must understand what is going on in their business today and accurately project the future across both their topline and bottom line, which ads and inventory have a significant impact on, respectively.Analytics, inventory, and advertising automations are all part of Mayans product suite.

▦ Linked Companies

Amazon

$1B+