Finnish startup Exolyt raises €450k for its TikTok analytics tool

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Summary

Helsinki-based B2B SaaS platform Exolyt has raised 450,000 in pre-seed funding to develop AI-based TikTok analytics and insights solution. Founded in 2020 by serial entrepreneurs Henri Malkki, Jonne Bovell\xe1n, and Mauri Karlin, Exolyt is a complete TikTok analytics solution for brands, media agencies, record labels, and creators. The solution is fully AI-powered and is able to interpret user behavior to give businesses a foresight into the growth potential. So, Exolyt focused on providing higher value KPIs with not only data-driven performance monitoring but also intelligent social listening and intuitive insights that can disrupt modern approaches to social media strategy and consumer marketing, Trado Capital is one of the investors in the pre-seed round. With the fresh funds, Exolyt will be able to scale its analytics features for business end-users and expand sales and marketing.

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