Great Hotels Organisation Adds 35 New Hotels in 2009
Summary
GHO’s products range from MICE sales and events to tradeshow representation, marketing activities and GDS connectivity.Growth strategies implemented in 2009 include the launch of a new three star corporate brand, Metro Hotels, upgrading its existing reservation systems to the newly branded ‘evolution’ reservation platform (http://www.evolutiondistribution.com), improvement to the structure and quality of meetings and incentive (MICE) offerings, a booking incentive scheme for MICE planners, a successful summer campaign, affinity marketing partnerships and investment in staff.Carly Gotz, group director of sales and marketing comments “The global recession has had a big impact on the travel industry, however we’re pleased to report that growth has remained strong over the past year and we intend for it to continue throughout this year.GHO’s products range from MICE sales and events to tradeshow representation, marketing activities and GDS connectivity.Growth strategies implemented in 2009 include the launch of a new three star corporate brand, Metro Hotels, upgrading its existing reservation systems to the newly branded ‘evolution’ reservation platform (http://www.evolutiondistribution.com), improvement to the structure and quality of meetings and incentive (MICE) offerings, a booking incentive scheme for MICE planners, a successful summer campaign, affinity marketing partnerships and investment in staff.Carly Gotz, group director of sales and marketing comments “The global recession has had a big impact on the travel industry, however we’re pleased to report that growth has remained strong over the past year and we intend for it to continue throughout this year.