Attio raises $23.5M to build a next-gen CRM platform
Summary
The process, he says, was a nightmare, leading him to build a CRM platform that could meet his and his companys needs.I became a developer by night and a VC by day, Sharp told TechCrunch via email. After a few months, I left the venture world to continue the project.The project morphed into Attio, a CRM platform that combines a performant data model with the collaboration capabilities typically found in no-code software. Founded in 2019, Attio caught on quickly, according to Sharp crossing the $1 million annual recurring revenue mark in December 2022.Attio has more than 2,000 customers in over 100 countries today. A larger rival is Glia, valued at over $1 billion, which is developing an AI-based CRM that lets agents get hands-on to help.Sharp sees Attios performance and price ($119 per user per month on the high end) as its key differentiators. However, the fact that even with all of these options so many people are still in DIY mode and so unhappy with their CRM means theres a lot of space for disruption.Attio, not resting on its laurels, soon plans to launch a real-time reporting feature thatll allow users to slice, manipulate and visualize customer records.
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