Korean AR plant customization platform Naturally Natural attracts seed investment
Summary
Korean startup Pullip Inc., which operates the AR-based plant customization platform Naturally Natural, has attracted an undisclosed amount of seed investment from the Korea Investment Accelerator. Pullip plans to use this investment to advance its AR technology further and launch service.Pullip is developing the Plantailor service, an AR (augmented reality)-based plant customization platform. With this function, users can create their plants by selecting the plants, pots, and subsidiary materials they want and checking the size or arrangement through the AR viewer before purchasing. In addition, it operates its plant design brand Naturally Natural and is collaborating with various brands and companies and plant interior design construction. The startup also has an offline showroom through Natural Re-Naturals Seongsu-dong store.