Transforming the manufacturer vs distributor relationship with rebates | Enable
Summary
However they also face challenges not related to rebates, manufacturing businesses are also concerned with maintaining the integrity of their brand as it passes through their distributor network. For manufacturers it can be quite a tight market, multiple companies producing similar products, so rebates act as a loyalty program for the distributors. Rebates are offering manufacturers vs distributors the opportunity to increase market share, sales and build on loyalty with their trading partners. Spreadsheets can take up a lot of admin time too and when they become too complex there may be only a small number of users who can actually edit them which makes you dependent on these key people in your company. As we have said being in a collaborative relationship, manufacturers and distributors can share strategic objectives and adopt an inclusive approach toward each other, exchanging knowledge freely.