A Small Gift for Local SEOs and a Big Cheer for Original Images
Summary
): Van Gogh was just one of thousands of painters who have worked to capture the mood of local “cafe society” and – if they had mobile devices – what do you think these people would be writing in their Yelp reviews? Some may argue that the availability of images for pennies or the capacity to command robots to produce pictures is democratizing, and I can respect that viewpoint, but I have also noticed that mass-produced art lacking in meaningful human intention can quickly become clutter, overlooked by the very people we are trying to reach. Predictability may be what made fast food chains a success via the McDonaldization phenomenon, but uniqueness of products, services and experiences is the magic ingredient behind 3 in 4 customers shopping small and local. Imagine how uncommon your Google Business Profile photo deck would look if it included glowing fine art featuring your store, your grounds, your staff, your inventory, and customers coming in for experiences with you. I’ve entered a number of juried art events over the years, and there is nothing quite like the thrill of walking into a big, buzzing exhibition grounds, searching the crowded walls for your painting, finding a blue ribbon hanging on it and seeing that little “sold” sticker on the accompanying card.
