Sequoia leads maiden funding round for Rartogo
Summary
Purple Style Lab, the company that runs Pernias Pop-Up Shop, the largest multi retail luxury fashion platform in India, has raised an undisclosed amount from HNIs and Family Offices. ValPros startup advisory vertical, Enablers, was the advisor on this transaction. The company acquired Pernias Pop-Up Shop in 2018 and has offline stores and an online presence. It retails about 1000 designers including Seema Gujral, Tarun Tahiliani, Ridhi Mehra, Torani, Anushree Reddy, Amit Aggarwal, Payal Singhal, Papa Dont Preach, House of Masaba etc. The company has marquee investors including Akash Bhansali, Madhuri Dixit, Navroz Udwadia (co-founder, Alpha Wave Global), Yuj Ventures/Sid Yog (founder, Xander Group), Rahul Garg (partner, Premji Invest), Mukul Agrawal (founder, Param Capital), Rahul Kayan (Director, SMIFS Ltd), Girish Kulkarni (Suyash Advisors) and Rishi Vasudev (co-Founder, G.O.A.T.