Three takeaways from our Online Product Symposium. – Business of Software

▤ Summary

Following our Product Symposium on Wednesday 8 Feb, Brad Bell at Point of Rental shared with us some notes they had made from the sessions. Lucy Heskins, OhBlimey Some great ideas to inspire thinking but for me, the key takeaway was the Problem Awareness Matrix. It prompted us to explore, starting from the JTBD which our products serve, what problem awareness content we could partner with marketing to create. This could drive general web traffic of people who don’t know they need our software this helping position us as a source of useful information as well as feeding the lead funnel and raising awareness of our solutions. Tim also shared an interview scoring tool for the hiring process that can also be adopted for career development.

▦ Linked Companies

Point of Rental Software

$25M to $50M

Google LLC

$100M to $250M