Wibson and Telefónica trial blockchain validated personal data marketplace
Summary
Wibson allows individuals to securely and anonymously sell validated private information from their devices to advertisers and businesses in a trusted environment.In a trial that will initially cover Movistar users in Uruguay, Telef\xf3nica will serve as a notary, helping to verify Movistar subscriber status for consumers selling data through the Wibson marketplace. It gives us the opportunity to add a trust layer to operations and design new disruptive services.Chema Alonso, Chief Data Officer of Telef\xf3nica, said: Data is fueling growth for the biggest companies in the world, but new models like Wibsons are emerging to reshape the space.Wibson CEO and Co-founder Mat Travizano said: One of Wibsons primary aims is to provide consumers with an easy way to be rewarded for the personal data they create every day. The notary feature ensures that data in the Wibson marketplace is always authentic, recent, and high quality. This is a big improvement from the way that traditional marketplaces and aggregators handle personal data today. Notaries serve as organizations that verify and validate personal data authenticity and arbitrate disputes in a fair and consistent manner.