AI AI AI: Another day, another language model. Enter Bing.
Summary
Later that day, just as Twitter had started to calm down a bit, Bing announced its integration of AI, and SEOs around the world prepared for another round of research and lively debate. “Reimagining how users interact with search, browser and chat by pulling them into a unified experience.” At this point, anyone who has read anything about AI language models recently should be thinking “Wait… Bing is owned by Microsoft, right? The new Bing gives you an improved version of the familiar search experience, providing more relevant results for simple things like sports scores, stock prices and weather, along with a new sidebar that shows more comprehensive answers if you want them. So, in relation to the climbing Ben Nevis example, search engines could perhaps recommend routes (depending on your assumed ability), other equipment needed, estimated ascent times (possibly based on your individual fitness level) and so many more things, all without ever leaving the results page. Google has been telling the SEO community to think about users first, rather than keywords and ranking factors for years now, and this sounds like the next logical step in that journey.
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