Global Report: Little Progress in the Evolution of Mobile Apps for Banking
Summary
DBS is far ahead of its competitors regarding customer rewards and loyalty programs, and offers a multitude of innovative features throughout its app portfolio.In total more than 170 mobile apps were assessed according to 56 criteria and grouped into nine main categories of evaluation: availability of mobile apps; core functions for customers; innovative add-ons; security and privacy; content and features for marketing; contact options; technical features and support, strategy and navigation; and best practices.Zurich, Switzerland, May 11, 2014 --( PR.com )-- Only a small number of leading retail banks have made significant progress in their mobile app offerings since last year’s report.DBS is far ahead of its competitors regarding customer rewards and loyalty programs, and offers a multitude of innovative features throughout its app portfolio.Only about half of the banks meet today’s strictest standards in access authentication for customer accounts and transactions.Banks provide limited contact features.