Masao Kodama Appointed to New Position of Chief Marketing Officer of SATO Holdings Corporation
Summary
Prior to joining SATO in 2012, he worked with Nissan Motor Co., Ltd. in numerous positions of increasing responsibility in fields such as marketing, product planning, branding, R&D, CRM, demand forecast and sales promotion.“As CMO, he will play a critical role in increasing SATO’s global presence, raising brand awareness, and ensuring the Group’s marketing strategy is in line with our business goals and long-term vision to become the world leader in Auto-ID solutions.” Speaking of his new role, Mr. Kodama said, “I’m excited and honored to hold this new position, and am looking forward to driving changes that will take SATO’s business to the next level and make us better able to deliver increasing value to our customers.” About SATO SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies.More information about SATO can be found at www.satoworldwide.com *Conversion is based on an average exchange rate of 1 US Dollar = 82.91 Japanese Yen Tokyo, Japan, October 03, 2013 --( PR.com )-- In his new role, Mr. Kodama will lead the development and implementation of a fully-integrated marketing strategy across departments and overseas group companies.Prior to joining SATO in 2012, he worked with Nissan Motor Co., Ltd. in numerous positions of increasing responsibility in fields such as marketing, product planning, branding, R&D, CRM, demand forecast and sales promotion.In addition, he is also the Head of the Global Committee of the Japan CRM Association.“With his extensive experience and expertise, Mr. Kodama is a great fit for the position of CMO,” said Kaz Matsuyama, President & CEO of SATO Holdings Corporation.