David Beckham Backs Electric Vehicle Upcycling Company Lunaz
Summary
The former star soccer player has joined an impressive group of investors to include the Reuben and Barclay families and Alexander Dellal who will now collectively give financial backing to the British upcycling electric vehicle company. Among its collection are the 1961 Rolls-Royce by Lunaz Phantom V and Silver Cloud, the Top Gear winning 1961 Bentley Continental Flying Spur by Lunaz as well as classic Jaguars and Range Rovers all lovingly restored with sustainable luxury materials, re-engineered for clean battery-electric drive and digitalized for modern driving.Founded in 2019 by David Lorenz and headquarters in Silverstone, UK, the companys aim from the very start has been to make the most beautiful and celebrated cars in history ready for the future. As technical director, Hilton has led the development of the bespoke modular electric powertrain which, according to Lunaz, has the advantage of being applied to nearly every class, size and classification of vehicle.The aim is for the remanufacturing and electrification process to extend the life of up to 70% of the existing weight and embedded carbon within a vehicle. An example by Lunaz suggests a municipal authority could save more than 43% in the total cost of ownership of an upcycled and electrified refuse truck as opposed to replacing their existing fleet with new equivalent vehicles.PLUS: See why the Rolls-Royce Phantom V by Lunaz sits at the pinnacle of modern luxury; read about the design of the $28 million Rolls-Royce Boat Tail; and meet the authors of a book documenting the 100 most collectable cars here.The upcycling of existing passenger, industrial and commercial vehicles present a sustainable alternative to replacing with new, says company CEO Lorenz. Our approach answers the urgent need to extend the life of these vehicles for future generations, he says.Through his investment arm, Beckham has been successfully backing start-ups in sectors as diverse as eSports and athletic recovery products.