Acura: New product fuels interest
Summary
We anticipate, based on our allocations, that RDX could be better in February or March, but, again, that depends on suppliers fulfilling their commitments. Dealers need to get the ball rolling now, as far as evaluating the amount of power they have coming into the store, if its enough, and engage an electrician and electrical contractor and the hardware providers. The equipment, special tools and the electric chargers will all have to be installed by next fall to be allocated the ZDX. Acura is developing an online shopping experience for its customers that still involves dealer touch points. I think all car manufacturers are going in this direction, as far as being more available online and allowing the customer to control the sale a little bit more.