Gipper Raises $8.6M to Allows Athletic Programs to Bring Their A Game When it Comes to Social Media – AlleyWatch
Summary
Our platform allows sports organizations to connect with their communities in a way that increases engagement, fosters brand affinity, fuels recruitment efforts, and drives sponsorship opportunities.What inspired the start of Gipper?While playing soccer at Colgate University, I recognized the opportunity for amateur sports organizations to use social media to better promote their programs and athletes. Also, our traction in the market helped generate a significant amount of proactive interest including from Telescope Partners, who had approached us a year before closing the round. With Telescope specifically, that gave us both the time to build a relationship and trust.What are the biggest challenges that you faced while raising capital?Identifying the right-fit partner. Raising capital is very much like getting married, so it was a challenge to make sure we did the diligence on our end to move forward with folks that were the right fit, philosophically, for what we are building here. Thankfully, we had known Telescope for a while which helped in our decision-making process.What factors about your business led your investors to write the check?Team, traction, and the larger market opportunity.