BestAtDigital agrees to a strategic investment from leading Scandinavian Angel Investor
Summary
BRIGHTON, England, Jan. 26, 2023 /PRNewswire/ -- BAD, one of the UKs hottest digital agencies in behaviour change, just got BADder with the agreement for strategic investment from Ocular AS. Angel Investor, Thomas Berglund, is joining the Board of BAD as shareholder and strategic advisor to help with the companys growth ambitions.Since spinning off in 2020 and becoming independent, the BAD team have been on a mission to change behaviour, to change lives and over the last couple of years have been acquiring a host of new clients who are keen to join them on their journey. (Bestatdigital.com)As BAD looks ahead, a critical part of their strategy is having a scalable technology and services suite that underpins behaviour change for global enterprises - a gap which the market is currently not addressing.With that in mind, Thomas brings a host of experience in building enterprise SaaS technology and service businesses, as well as his investment expertise and network.Thomas Berglund, CEO Ocular, says: "Ive been following BAD since we worked together at Edvantage Group. "BADs CEO, Andrea Day, said: "Thomas and I have talked about working together again and the timing couldnt be more perfect as we look to grow. Thomas is hugely experienced, fully understands our business, and represents the same values as BAD.