Equilibra Ventures Partners with Woman-Owned Belgian Boys To Help People "Turn Up the Happy" with European Breakfast and Treats
Summary
NEW YORK, March 1, 2022 /PRNewswire/ -- Equilibra Ventures, a startup incubation and investment platform from KIND Snacks founder Daniel Lubetzky, kicks off Womens Month announcing its partnership with Belgian Boys, a woman-owned brand of European treats. In a market in which sweets are often associated with deprivation and guilt, Belgian Boys quick-and-easy delights - including breakfasts, stroopwafels, cookies and desserts - seek to help people "turn up the happy" any time of the day.Run by Belgian-born wife and husband duo Anouck Gotlib and Greg Galel, Belgian Boys is a woman-owned business quickly winning the hearts of Americans with its brightly packaged, carefully portioned snacks already available at major retailers like Target and Walmart. Were excited to see success bringing this same placement in the United States, where we consumers are increasingly looking for tasty and convenient optionality beyond the typical American breakfast of eggs and bacon. Leveraging its teams unique depth and breadth of experience founding and developing cult CPG brands (like KIND Snacks) through every stage of growth, Equilibra looks forward to working hand-in-hand with Belgian Boys to continue pursuing innovation with integrity.Equilibra celebrates its partnership with Belgian Boys as its fifth investment in a woman-founded, owned, or operated enterprise (joining Yellow Leaf Hammocks, FitFighter, Tandm Surf, and Before Brands Spoonful One). Quick-and-easy breakfasts, individually-wrapped cookies and decadent desserts are delivered in whimsical, colorful packaging and are prepared with a dose of fun in every bite.