5 Payments Opportunities for ISVs in 2023
Summary
A New Year presents independent software vendors (ISVs) with fresh opportunities to invest in solutions, processes, and partnerships that help attract new customers, deepen existing relationships and generate new revenue streams. Middleware stores and processes credit card data on a local system, so the company may be more vulnerable to fraud and face annual or quarterly audits. Selling, onboarding and supporting payments requires specialized knowledge, so it’s essential to find a partner with an outstanding reputation to build trust with current and future customers. Finding sufficient time, money and resources to internally develop the tools and expertise necessary to upsell and support specific add-on features like payments can pose a challenge for many ISVs. A full-service payments partner takes care of everything from pre-sales demos and marketing campaigns to pricing, onboarding, deployment, terminal setup, and live customer support.