Premier Music Group Closes Second Funding Round, Led by MEP Capital, to “Power Acquisitions” (Exclusive)
Summary
Music strategy and supervision agency Premier Music Group, led by chairman and CEO Josh Deutsch and creative director Randall Poster, has closed a second round of financing, led by media investment firm MEP Capital.The size of the funding round wasnt disclosed, but the company said it would help its growth via deals. It follows previous acquisitions of music supervision firms Wool & Tusk (2019) and Search Party (2020), founded by acclaimed supervisor Randall Poster (directors Wes Anderson, Todd Haynes, Martin Scorsese, Noah Baumbach, Richard Linklater).Premier also said it has struck a partnership with Q Factory by Robert Etoll to administer that companys catalog of music and sound design specifically crafted for film and television advertising.In addition to unveiling the capital injection from MEP, Premier said Friday that the investment firm will now be represented on its board of directors alongside independent music publisher Primary Wave, which provided financial backing to Premier in 2019.We are excited to partner with the MEP team to put Premiers acquisition strategy into action, said Deutsch. Our partnership with MEP will power future acquisitions in new business segments and technologies to accelerate this goal.Poster added: Josh and I joined forces to build a 21st-century music agency. As a complete audio strategy becomes even more essential to our clients, Premiers acquisition of Listen deepens our expertise in sound design and sonic branding, he said. Our partnership with Q Factory further expands Premiers market opportunities across the entire audio ecosystem.According to its website, MEP has also invested in the likes of thriller Poker Face, directed by and starring Russell Crowe alongside Liam Hemsworth, a film library of over 75 films, from award-winning classics to independent genre releases, including Boys Dont Cry, as well as video game publisher Telltale Games.