Market Logic Software to Launch First Generative AI Solution for Consumer Insights

New Products

▤ Summary

The companys new product portfolio with disruptive AI capabilities extends Market Logics category leadership for insights management and engagement platforms. The first product in the portfolio, to be launched in Q2 2023, will pioneer the use of an AICI assistant that can be embedded within standard applications to support interactive decision-making for consumer businesses 24/7, and will leverage the OpenAI Large Language Model (LLM). Rather than generating search results in a list, this technology will allow business users to receive complete, natural language answers to their market and consumer intelligence questions. The companys award-winning insights engagement platform has helped clients such as Nike, LOréal, Mercedes-Benz, Phillips, and Unilever to centralize all internal and external knowledge assets, conduct new research, and connect with business stakeholders through a single hub. Serving a global client base, Market Logic works across verticals, enabling CPG, healthcare, retail, automotive, finance and telecoms organizations to access 600+ research agencies and 1000+ industry sources to create memorable, actionable insights at a fraction of the time and cost.

▥ Classifications

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applications
Business Planning / Continuity

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Labels
AI-powered software Market intelligence software Knowledge management systems

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