Oro Raises $13 Million to Accelerate B2B eCommerce | Oro, Inc.
Summary
Today, we closed a $13 million strategic growth funding round led by private equity firm Zubr Capital with participation from Highland Europe, our existing investor.This announcement comes at a time when we celebrate our 10-year anniversary as a company, a decade of continuous growth and expansion supported by close-knit friendships, partnerships, and cooperation. Over these years, weve built a people-first culture, pushing the boundaries of transparency, open-mindedness, humility, and trust for our team members, our customers, and our partners.We started Oro in 2012 with the belief that personal relationships were central to the success of B2B businesses. Four years in, we secured a funding round from Highland Europe to develop our flagship digital commerce platform, expand in our markets, and grow our partner network.With great investors, a committed team, customers, and partners by our side, we made some incredible strides in a short time. Our product has evolved into a range of digital applications to serve digital commerce, customer relationship management, and marketplace needs of B2B businesses in their respective verticals.OroCommerce was released in 2017, and quickly gained the attention of customers and analysts. Only three years later after its launch, OroCommerce was recognized in Gartners 2020 Magic Quadrant for Digital Commerce.