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Summary
"By listening at scale, business leaders can feel confident that the strategies they implement in their organization are backed by data generated from the authentic words of their customers," said Amy Brown, CEO of Authenticx. "Whether identifying areas of frustration for customers or listening for good news, conversational data can be used to revolutionize the patient experience and remind the workforce of their noble purpose. Authenticx plans to use this capital infusion to further increase customer-centricity in healthcare by: Innovating in machine learning and product engineering Fueling sales and marketing efforts Continuing to expand the business "As healthcare organizations focus on building customer-centric solutions, they need a way to understand the truth of what customers truly want," said Tom Benedetti, Co-Founder and Managing Partner at Blue Heron Capital. Mr. Sanner is the former CEO of Citra Health Solutions and brings nearly 30 years of relevant industry experience having previously held leadership positions at McKesson and Change Healthcare. Innovative features of the robust Authenticx platform include the Eddy Effect Dashboard and the quality management solution, which improve customer experience by identifying obstacles hindering the customer journey, providing teams with insights to tell data-backed stories, pinpointing areas of improvement and opportunity, reducing agent onboarding time, increasing efficiency and delivering a better CX.