Platform As A Service Chord Solves Commerce Problem For Brands With Modern Technology Stack
Summary
Brands need easy access to accurate data and key features that modern commerce requires, minus the vast expense and operational pain to attain it.Were giving them the freedom and ability to work on their companies building, growing, and perfecting them without stressing over the technical side. We are excited about our new investors like Bright Pixel Capital who believe in our vision of bringing modern commerce infrastructure to the next wave of brands.Mahoney and cofounder Henry Davis worked together at Glossier, from the companys inception through the next four years. Its been two years that weve been continuing to build the product, scale the team and onboard like-minded commerce operators and brands that understand that ecommerce has moved beyond just the cart and storefront, Mahoney said. We can use tools like machine learning and a platform like Chord to help commerce operators get super powers to create better connections with their customers.Commerce has always been about building technology to forge relationships with customers. The first group likely has some funding with real growth aspirations, so they want a technology platform that will underpin their business.They have the foresight to know that to build something inexpensively on day one will require them to replatform a year or two down the road and thats the worst possible time to think about that, Mahoney said.