This growing beauty brand is dedicated to creating safer hair solutions for women of color
Summary
In 2016, Latched and Hooked Beauty initially launched with synthetic hair that was already pre-curled and looped to prevent women from hot water burns while wearing protective hairstyling. A pot or container of steamy hot water is what many hairstylists use to dip braiding hair into, which allows any loose or flyaway ends to settle and mend together.While synthetic hair is a polymer fiber generally formulated with a series of chemicals, Gatlin has partnered with her manufacturer to use chemicals that are non-toxic, which she says makes her products not only makes women look good, "but she feels good while wearing it. ""I design my curl patterns from trends I see in beauty, mass media or styles Ive personally worn with my natural hair," said Gatlin. ""There is finally braiding hair we can use that wont irritate our scalp, and skin in general," @journiidadiva wrote in an Instagram post about reviewing Latched and Hooked Beauty. "She continued, "There is a laser focus on funding underrepresented founders and as a Black-owned brand creating in a space that has been dominated by one demographic of people for the past five decades, its extremely important for Latched and Hooked Beauty to make as much noise as possible to show not only do we deserve to be here, but there is a generation of Black kids who need our brand to be successful so they can walk the trail that we have blazed to continue to innovate in this space."