Forter Acquires Immue to Enhance Bot Detection Capabilities in Wake of Rampant Attacks
Summary
NEW YORK--(BUSINESS WIRE)--Forter, the Trust Platform for digital commerce, today announced the acquisition of Immue, a bot detection company based in Tel Aviv, Israel. Headline-grabbing bots often target limited stock drops or short time frame sales – most common in the ticketing and footwear/apparel industries – where merchants must balance high demand with low-quantity. “Successful bot attacks leave the world’s biggest brands exposed to account takeovers, service disruptions, reputational damage, loss of consumer trust and more,” said Michael Reitblat, chief executive officer and co-founder, Forter. While the vast majority of bot traffic is damaging to merchants and their customers, Immue’s innovative technology allows businesses to filter out the most sophisticated attacks and authorize only certain bot-enabled transactions. Our ability to isolate fraud and protect consumers is why Nordstrom, Sephora, Instacart, Adobe, Priceline, and leaders across industries have trusted us to process more than $500 billion in transactions.
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