Impel Lands $104M
Summary
SYRACUSE, NY, Impel, the category creator in digital engagement software for automotive manufacturers, marketplaces and dealers, has secured a $104 million growth investment. The transaction validates the companys vision and track record of successful global execution as well as the significant opportunity for continued digital transformation in the auto industry. The funding will be used to accelerate company growth through product expansion and M&A activity to meet industry demand for automation and digital technology solutions. Impel offers automotive dealers, OEMs, and third-party marketplaces the industrys most advanced digital engagement platform. The companys end-to-end omnichannel solution leverages proprietary shopper behavioral data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey.
