Fresh Puja Flower Startup Hoovu Fresh Raises Rs 10 Mn from Sharks Aman and Peyush
Summary
The Bengaluru-based startup backed by sister duo Yeshoda and Rhea Karuturi was incepted in 2019 and in 3 years has expanded to over 8 cities completing over 2 million orders while being associated with over 300 temples and 500 farmers. Furthermore, the brand is available via multiple delivery platforms such as BigBasket, Swiggy, and Zepto, among others.Rhea and Yashoda entered Shark Tank India and explained their business and asked for Rs 80 lakh for 1 percent equity. Thus, Rhea and Yashoda took up Aman and Peyushs offer.In December 2022, the brand raised Rs 6.45 crore in a pre-series A funding round led by Sauce.VC and joined by multiple angels such as Sangeet Agrawal (founder of Mokobara), Akshay Dujodwala (CSO at Mangalam Organics), Nikhil Bhandarkar (founder of Panthera Peak Capital), Mylktree Family Office, Cafe Coffee Days family office, etc. Hoovus range of products includes assorted roses, assorted puja flowers, and green mixes which can be bought by customers either as individual boxes or by signing up for their monthly subscriptions.They also have special packages for festivals, puja staples and others curated with exclusive flowers. Hoovu Fresh also offers agarbattis made out of recycled temple flowers and other puja samagri that can be shopped on the brands website.