Jakarta-based Mindtera helps companies keep an eye on employee morale
Summary
During the pandemic, Tita Ardiati and Bayu Puspito Bhaskoro began developing life coaching content to support employees who were increasingly burned out by working from home. They got a good enough reception that they decided to develop their product into an employee assistance program called Mindtera, which now serves more than 10,000 employees in Indonesia.Today, the startup announced total seed funding of $850,000 led by East Ventures, with participation from Seedstars International Ventures and angel investors.Bhaskoro told TechCrunch that the startup is focused on B2B markets, including mid- to large enterprises. The first, called Mindtera Pro, is an analytics dashboard and app with assessment tools to collect employee feedback, which is then used for insights about the well-being and engagement of a companys workforce. They can provide suggestions, criticism and other opinions about their work and employer.The second, Mindtera Plus, connects companies to coaching and development consultants for help with management and workplace culture issues. Mindtera Pro also gives them more visibility into spending on activities, vendors or platforms that they use as interventions to improve productivity and performance.The newunding will be used to expand Mindteras B2B platform, with the goal of becoming Indonesias top employee assistance program platform.In a statement about the funding, Seedstars International Ventures general partner Patricia Sosrodjojo, said, The world has seen a major shift in the understanding of how integral mental health and well-being are for businesses, but there is still much work to be done in order to effectively address this.