NVIDIA And Google Step Up Against Microsoft’s Controversial Activision Acquisition
Summary
Following the case of Microsoft attempting to acquire Activision-Blizzard-King is like watching a stage play put on by middle-schoolers: full of drama, unscripted twists, and surprise setbacks . The latest event in this grand saga is a big one: both Google and NVIDIA have thrown their hats into the ring, providing commentary to the FTC in support of its complaint against the merger. Google operates the Android platform that hosts many games created by Activision, and Microsoft could take actions detrimental to that revenue stream. The company has faced resistance every step of the way, both from its competitors (including direct rival Sony Corp) as well as regulatory challenges across the globe.Microsofts original response to the complaint was to attack the validity of the FTC as an entity, although it quickly withdrew those remarks. Early on, the company quickly agreed to keep the flagship Call of Duty franchise available to Nintendo platforms for at least ten years , while it promised the series to rival Sony in perpetuity.
