Mercatus launches new mobile app for grocers
Summary
• None Mercatus’ technology is aimed at bringing regional grocers omnichannel profitability on par with larger competitors and mass merchants, as well as giving them more control over their customers’ online experiences. Mercatus Mobile provides grocery retailers with access to advanced features and configurations, including cart building and checkout, personalization, loyalty and rewards, to create and maintain a better shopping experience, according to the announcement. The new mobile app uses integrations on existing platforms, such as Instacart Connect and DoorDash Drive, to improve grocers’ fulfillment strategy for online orders. The CMS feature on the app is looking to drive higher margins and average order values for the grocers using it, the Mercatus website notes. Customer-focused features on the app include an easy-to-use interface, notifications to encourage purchases and personalized search, the website lists.
Classifications
AskAI Classifications
LabelsLinked Companies
