Snowplow Acquires Poplin Data
Summary
The Sydney location continues Snowplow’s international expansion, following the opening last year of its HQ2 in Boston, Massachusetts, and the addition of a team in Berlin, Germany, to serve its customer base in the DACH region. The company supports over 50 customers in the APAC region including the Australian Broadcasting Corporation (ABC), Catch, Finder and MyMuscleChef. Led by CEO Alex Dean, Snowplow generates, governs and models granular behavioral data, ready for use in AI, ML, and Advanced Analytics applications. Data products built on top of Snowplow include the composable CDP, first-party digital analytics and ML-powered churn reduction for subscription businesses. The company has thousands of customers across a broad range of sectors and geographies, including Strava, The Economist, Sophi / Globe and Mail, Digital Virgo, Bizzabo, Weebly, Hudl, Auto Trader, The Financial Times, Omio and Secret Escapes.