Encouraging Hyperlocal Businesses: How are Gated Communities Making a Difference?
Summary
But these veterans faced a threat with the arrival of mega e-commerce stores that offered goods and services at the consumer’s doorstep. Modern hyperlocal business models also include digital aggregators like ApnaComplex that can help deliver goods and services to the consumers’ doorstep. Even before the pandemic, concerns were raised about predatory pricing by large e-commerce stores to cut out the competition by small sellers. ApnaComplex reverses this digital gap by offering hyperlocal businesses an opportunity to reconnect with gated communities, thereby establishing their presence in a rapidly growing demographic with high spending potential. The app acts as a digital marketing tool where businesses can also make special offers, discounts, or other strategies to further attract new customers.
Classifications
AskAI Classifications
LabelsLinked Companies
