Attention uses natural language processing to help sales reps sell faster
Summary
Updating CRMs after each call is an important task for sales representatives, but it means a lot of administrative work that takes time away from actually selling. The round also included the founders of Ramp, Pawp, Truework and CB Insights.Attention was founded in September 2021 by CEO Anis Bennaceur and CTO Matthias Wickenburg. Bennaceur says that Attentions advantage is its ability to flexibly understand conversations, display real-time prompts during calls and provide A/B testing for its coaching. We havent seen any of these players flexibly export conversations into CRMs, and this is a strong edge that we currently have, he said.In a statement about the funding, Eniac Ventures Hadley Harris said, Were thrilled to partner with Anis and Matthias as they leverage the latest developments in AI generation and natural language understanding to superpower sales organizations. We love working with repeat founders and couldnt be happier with the strong pull theyre already getting from the market.