NXP and Dirac announce expanded partnership at CES
Summary
Through this collaboration, automakers can now more easily, cost-efficiently, and consistently digitally upgrade the performance of entry-level sound systems, which are typically those supplied in cars utilising up to 9 speakers. Continued collaboration with NXP, a world leader in secure connectivity solutions for embedded applications, helps us deliver on our mission to bring our renowned audio innovations from the few to the many by equipping entry-level systems with optimised audio experiences.” Dirac Opteo and Dirac Virtuo include patented digital sound optimisation and spatialisation technologies, including measurement-based magnitude response correction, virtual bass, and virtual centre – to tackle common acoustic challenges like negative car cabin impact, unbalanced soundstage, and lack of immersion. The intelligent audio platform features a semi-automatic tuning system based on scientific measurements that optimises performance and delivers signature sound in a way that is highly efficient, consistent, and predictable. “Our automotive customers are increasingly seeking ways to differentiate their vehicles through premium, high-quality audio as in-car infotainment becomes a major priority for both drivers and passengers alike. At the same time, design simplification and BoM cost saving are of highest priority,” stated Lars Boysen, Senior Director Product Marketing at NXP.