WPP Acquires Fēnom Digital
Summary
Founded by Dylan Runne three years ago in New York, Fēnom Digital specializes in delivering enterprise commerce, order management systems, supply chain, marketing, and customer experience solutions to retailers and brands across North America. The company calls upon over 190 highly skilled technologists to deliver solutions that drive more than $5 billion of digital sales for clients annually, including Basset Furniture, Casper, Crocs, David Yurman, GNC, PacSun and Snipes. In 2022, Fēnom Digital achieved Salesforce Crest Partner status and won Salesforce Commerce Cloud Partner of the Year for “Best Up and Coming Partner.” Fēnom Digital will join WPP’s world-class, global commerce capability within Wunderman Thompson, which drives over $30 billion in GMV for brands such as Nestlé, Bosch and Microsoft. The Fēnom team brings a proven track record of success paired with deep industry expertise and I’m delighted to welcome them to WPP.” Neil Stewart, CEO of Wunderman Thompson Commerce & Technology, said: “We have been highly impressed at the sales growth Dylan and the Fēnom Digital team have achieved for their clients. Wunderman Thompson’s commerce focus and breadth of capabilities and experience open the door for Fēnom to accelerate growth and continue executing on the vision of being the leading global Salesforce Digital Transformation Agency."