2023 Local SEO Success: Human Power in a Year of Change
Summary
2023 will be a run-up to the Olympics for the world’s top athletes who will be competing in a variety of events to prove themselves ready to represent their countries in the Paris Games, and I have a strong hunch that the coming months will be a strenuous exercise in fortitude for local business owners and their marketers, as well. But, it was Aristotle who said that the mark of an educated mind was to be able to entertain a thought without accepting it, and right now, many of my SEO colleagues are questioning whether the rise of artificial intelligence and a life so ordered by machines is, in fact, anyone’s idea of a smart move. At least one respected colleague, Ben Fisher, has a more comforting view that we may already have weathered the biggest changes: Finally, Garrett Sussman’s take on the impact of MUM should not be missed: Taken altogether, there is a high level of dissatisfaction with Google’s handling of local as we throw the discus into 2023, and there is a definite sense that there will be bug and feature hurdles all along our lane. The people behind ideas like these really took time to understand the realities of a society longing to fight Climate Change, needing accessible vision care, and wanting to have low spirits raised by doing something special for a cherished pet. In wishing you success in the local business year ahead, I’d like to close with the words of Wilma Rudolph, who overcame infantile paralysis caused by polio and went on to become an Olympic champion: “Never underestimate the power of dreams and the influence of the human spirit.
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