Ruchir Shankar | Sales Director | Centric Software
Summary
Centric’s Sales Director based in India Ruchir Shankar speaks to Fibre2Fashion about PLM and the challenges specific to the fashion industry. It requires great commitment to be ahead of the competition with innovation, demand forecasting and willingness to invest in modern technology. Many companies, small of course but even very large ones, still rely on spreadsheets to manage important product data and BOM (bill of materials). We see a stronger demand for PLM that not only helps improve overall work efficiencies and processes but can also seamlessly integrate with many of the newest technology available today. We currently have some of the biggest customers in the fashion and apparel industry in the country such as Tata Trent, Aditya Birla - Pantaloons, Style Union and many more.
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