How to Stay Relevant In The Funeral Business In 2023
Summary
Not only do consumers stream more video than ever, but year-over-year, HubSpot researchers find that most brands consider it to be their most effective type of marketing content.” How to tap into this trend: Still hesitant to show your face in front of your audience on social media? The good news is, people really crave short-form video on all of the social platforms, so you don’t have to create anything spectacularly complex or hire a professional. Additionally, experts predict the venture capital crowdfunding market will reach nearly $43 billion by 2028.” How to tap into this trend: There are many question marks around 2023, but one thing we do know is that inflation is at an all time high, and in general, consumers cannot keep up with it. Read up on this trend: • None These 7 Funeral Bizs are Creating the Future of Funerals “A Walker study found that at the end of 2020, customer experience will overtake price and product as the key brand differentiator.” How to tap into this trend: We’ve established that consumers don’t have as much to spend these days, they do want to invest in great customer experience, and (86% of consumers) will actually pay more for it. Add more value through experience to your offerings, and you will make it easy for your client families to choose your funeral home, instead of a run-of-the-mill cheap cremation center.
