Our 2023 Outlook: Growth Opportunities for Horticulture in the Coming Year
Summary
Janeen Wright, Greenhouse Grower Editor: “I believe the biggest opportunity for growth will be for our industry to invest in its people — both present and future employees. I never fail to learn something new from whoever I talk to, and I love to hear about their passion for plants and horticulture, their dreams for their businesses, and their greatest achievements.” Brian Sparks, Greenhouse Grower Senior Editor: “To me, the best opportunities for growth lie in knowing as much as you can about your customers, even if you don’t directly interact with them. A mellow supply chain will remove additional headaches for growers.” Richard, Jones, former Corporate Content Director at Meister Media Worldwide: “We’ll start to see a shakeout with some of the players as the market works through inevitable growing pains, but controlled environment agriculture will continue to be one of the most promising developments in the greenhouse space in years.” Allan Armitage, Greenhouse Grower Contributing Editor and Professor Emeritus of Horticulture at the University of Georgia: “The good news: Interest rates will come down, and with that an increase in new housing starts, and new housing plantings. Unless we develop some more ornamental anti-deer plants, as is the case with Helleborus, and/or breed in a gene for deer repellent (this is not at all science fiction), we are going to continue to lose customers.” Gregg Langermeier, Senior Account Manager, U.S. Horticulture Group at Meister Media Worldwide: “Profitability and growth may not come from new product introductions or new markets, but along the lines of what the economy is going to do in rectifying supply chain/logistics costs and solutions, and getting inflation back in-check. There has been a lot of hype and introductions but where will it have application, and at what cost?” Polly Dickson, Senior Account Manager-West, Meister Media Worldwide: “What I think is going to be the biggest growth industry?