Puma North America Boosts Sales with RFID
Summary
With RFID-based data captured by the Nedap solution, the company says, stock counting by store associates is now faster and more accurate, while replenishment is more efficient, which means fewer chances of out-of-stock events. Like other retailers, Puma NA has witnessed a rise in omnichannel sales, so it sought a solution that would enable fast and accurate purchase fulfillment, no matter how a customer might request it. Puma NA has told Nedap that by deploying the RFID system, it has gained greater flexibility to provide products for sale where customers are located, and to reliably deliver those purchased items quickly. "Puma was aiming to increase inventory accuracy and product availability, to lay the foundation for the best-in-class omnichannel solution," says Ailen Bilharz, Nedap Retails iD Cloud platform director for North America. That two-level, 18,000-square-foot store is designed to provide interactive digital experiences for consumer engagement, leveraging a platform from Internet of Things (IoT) software company Evrythng (acquired in 2022 by Digimarc) and hardware from Avery Dennison.
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