Retail and eCommerce news from the week beginning 19 December 2022
Summary
The company has already partnered with several sports institutions to create bespoke applications, bringing their dedicated fan base closer to their favourite club, from purchasing tickets and merchandise to entering forums, playing games and much more. With Azerion Fanzone, the company will leverage its experience in building businesses around audiences and expand into the world of sports, giving advertisers access to one of the most engaged consumer groups in the global market. Similar brand hubs are already settling across different parts of the digital space and will likely become increasingly important for the advertising industry, as first-party data and contextual targeting become central in the cookieless future. Along with social activities and online shopping, fans will gain access to exclusive content, games and challenges, to show their skills and passion in a safe environment, with no gambling or cash-out for users. With this latest addition to its offering, Azerion is yet again demonstrating the rapid growth of its platform towards becoming a one-stop shop for digital media and entertainment, connecting brands with audiences and consumers with great content.
