Exclusive: e-comm platform Canal notches $22.5 million Series A
Summary
Less than six months after making its initial splash, e-comm platform Canal has notched a new round of funding, raising a $22.5 million Series A.The startup, which links like-minded companies to sell each others stuffWere not the shelf or the products you put on the shelf, we are your access to inventory, Bennett Carroccio, Canals CEO and co-founder, previously explainedhas already brought about 165 brands onto its platform. [Were] helping them just to be able to sell to a consumer that didnt know them already, Carroccio said. Theyre finding consumers elsewhere on the internet, and really expanding their scope of who they could sell to.Whats next? Canals introduced an app on the Shopify App Store so brands with existing partners can also use its tech. It plans to build on it and expand to other e-comm backends like Magento, BigCommerce, and WooCommerce.