Good Deed Spirits Expands Availability with Big Thirst E-commerce Platform
Summary
“Collaborating with other distillers on Good Deeds Whiskey is our way of pulling our community together to raise funds and awareness for a program we’re all incredibly excited about,” says Johnny Jeffery, industry consultant, previously General Manager, Bently Heritage Estate Distillery. “Expanding our reach by partnering with Big Thirst will better enable people all over the country to purchase this limited-edition whiskey for a good cause. “We are eager to provide our time, and energy, and to offer our online sales platform free of charge to help further the mission of increasing diversity in our industry.” Margie A.S. Lehrman, CEO, ACSA and President, STEPUP added, “As we gear up for our immersive internship program’s second year, we continue to be humbled by the generous contributions across the industry as together we remain united on an imperative cause: recruiting more diverse perspectives in drinks. Created by ACSA, STEPUP will engage diverse applicants with an interest in the beverage sector and help those of different races, color, national origins, genders, and sexual orientations to acquire the skills and experience they need to succeed in the industry. It is a one-stop shop for spirits brands and distilleries to accelerate e-commerce sales to consumers with an online sales solution, website and website store design, distribution management, customer service, digital advertising, email marketing, business analytics, and retailer partner relations for order fulfillment.