PESTLE Analysis Examples
Summary
It examines the political, economic, social, technological, legal, and environmental elements of the operating market that may have either positive or negative effects on your company or organization. It is easiest to begin with a SWOT analysis and then use your PESTLE as a companion piece to dig deeper into the external megatrends—both threats and opportunities—that the market and operating environment will present to your organization. • How might short- and long-term effects of climate change, including rising sea levels and increasing frequency of extreme weather, impact your organization and customers? This can include things such as fair-trade practices, child labor issues, increasing demand for conscious business models, and corporate social responsibility. For Starbucks, lowering costs and staying aware and sensitive to the issues that are important to its customer base are two courses of action that become clear after an environmental analysis.
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