Invodo Re-Launches Website and Expands Video Library
Summary
“We’re excited to showcase our expanded video library that now covers 18 consumer categories,” states Craig Wax, Invodo CEO.“We’ve been fortunate to work with thousands of amazing companies and now offer far more video examples, and a greater depth of retail syndication partners.” Based in Austin, TX, Invodo works with leading manufacturers and retailers to syndicate thousands of manufacturer-supplied product videos directly to eCommerce websites.According to a recent study by eMarketer, a leading digital media research firm, “Retailers cite increased sales, higher conversion rates, lower return rates, fewer abandoned shopping carts and reduced calls to customer service as benefits of video.” Many leading retailers claim a 30-40% sales increase in products that are supported with video.Invodo also leverages its product videos to power microsites that funnel highly qualified consumers from popular search engines to online retailers.As recent statistics and feedback suggest, the videos have proven quite influential in guiding consumer purchase decisions.According to a recent study by eMarketer, a leading digital media research firm, “Retailers cite increased sales, higher conversion rates, lower return rates, fewer abandoned shopping carts and reduced calls to customer service as benefits of video.” Many leading retailers claim a 30-40% sales increase in products that are supported with video.