SinglePoint’s search “out-Googles” users’ expectations
Summary
But searchers can do better than Google – in particular, professionals within an enterprise searching their market and competitive intelligence content to inform their business decisions. As an enterprise knowledge management system for market and competitive intelligence, Northern Light SinglePoint™ does not compete with Google as a general web search engine. With Google, users have come to expect a list of “hits” – typically web sites or articles – presented as a URL link with a title and a brief description. For example, a search query in SinglePoint produces not just a list of document snippets and links, but what we call an Insights Report. This report, generated automatically by the system using a knowledge graph, summarizes the most important ideas in each document on a search result.
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