Top MarTech News From the Week of December 2nd: Updates from Insightly, Act!, GetResponse, and More
Summary
With these new machine-learning capabilities, Amazon Connect can analyze conversations in real-time, identify relevant information that contact center agents need to know about, and even authenticate customers by the sound of their voice. The company partnered with over fifty venture capital firms, business accelerators, and incubators to provide discounts and resources to early-stage startups with this initiative. With this initiative, early-stage startups can use the CleverTapplatform with a flexible plan without minimum scale requirements, have as few as 5,000 monthly active users, and only pay for the services they use. The new solution uses artificial intelligence (AI) to help shop owners increase upsells, cross-sells, and conversions by showing products to visitors with the highest probability of converting based on past behavior and transactional histories. The program is offered by Intuit, a global financial technology platform responsible for popular applications like TurboTax, QuickBooks, and Credit Karma.
