To da moon: Emm aims to innovate on the menstrual cup

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And that combination of innovation in technology with design is magic, says Emm founder & CEO Jenny Button in an interview with TechCrunch. My vision for the next generation of consumer health technology makes me the perfect person to run Emm, and it means that my team (who help bring that vision to life) and I are working to deliver meaningful impact in whats one of the most important sectors in the world.The \xa3891,000 round ($1.1 million) came from a mix of angel groups and the government org Innovate UK. Looncup did not reply to a request for a comment for this article.Our ultimate goal is to progress individual and collective health through new and unique bio-data. And if it all goes to plan, consumers will have access to tools that dont currently exist that will provide unique insight into how their body is working and their state of health, explains Button. This means theyll be able to manage their healthcare better thanks to this next generation of wearable technology.Like many businesses, the company had a number of wobbles over the past couple of years, largely due to supply chain disruptions.My favorite thing about working on Emm is working with a brilliant team of designers, researchers, engineers and scientists who are equally passionate and committed to improving health outcomes, Button says.

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