17 key music industry acquisition stories from 2022 - Music Ally
Summary
However, there was a distinct pattern to three of those deals earlier in 2022: Proper Music Group (January), Absolute Label Services (February) and Cinram Novum (September) were all distributors: two physical and one digital. Musiio was one of a cluster of AI-powered tagging startups who’d shown promise in recent years with its ability to analyse music catalogues and create metadata for various purposes. It was extremely interesting, then, to see the Singapore-based startup nabbed by SoundCloud in May, with the promise of using its technology to “better understand how that music is moving in a proprietary way” on the streaming service. One of the pivotal artists associated with the label, Snoop Dogg, announced that not only had he bought Death Row, he was planning to unleash its “immense untapped future value” with an eye on NFTs and web3 technologies. The bumpy ride is very relevant for the music industry, because Twitter is still an important social platform for artists’ expression and their teams’ marketing campaigns alike.